Group Health Insurance. An Overlooked Business Growth Strategy

By Cara Luck
January 30, 2023

Health Insurance Tips from Mark Dupré Insurance Expert in Illinois

Group health insurance can give your business a competitive edge.

Group health insurance helps business growth

As a small business, we know your goal is growth! And you want to profit from whatever product, service, or business you are trying to build. Most business owners do not think of group health insurance as part of growth. Statistics show it can be a major contributing factor. That’s why offering quality health benefits should be a major priority.

Investing into marketing, sales, and transactional efforts might seem like they have a more tangible, direct impact on profit. Don’t forget, it’s the people who work for you who determine whether or not those business goals are achieved. It’s simple. Happy, cared-for people produce better results. 

How do you ensure that your people feel taken care of? Insurance is a significant way. Or should we call it, “Ensurance”. When a small business provides quality insurance benefits, that tells employees that their well-being is of high importance. And doesn’t everyone want to stay with jobs that contribute to their overall well-being? We think so too. 

Investing in Your Future

Here are 3 ways quality health insurance can help your business grow. It really is all about the people.

  1. Increase employee retention

group health insurance helps decrease employee turnover

People stay where they feel valued, and provided for, and their overall life goals are supported. When you offer quality health and life insurance, it creates another reason for them to keep investing in your business. People want to know they can trust whoever and whatever they are investing their lives into. Offering quality insurance to your employees is a display of your and your company’s heart motives. Do you care more about your company’s profit or its well-being? People are more likely to stay somewhere where the mentality is “people over task”. And guess what. When valuable people stay working for your business, watch your profit and output continue to grow. 

  1. Ease stress and increase the health of your employees

group health insurance increases health of employees

Thinking about, worrying about, and being concerned about health insurance and emergency situations can be stressful for employees. Quality insurance reduces that concern in people’s lives which brings them security. It also encourages them to take care of their health—accessing what is available to them through these insurance plans. As we said before, happy and healthy people produce better results and stay motivated in their work. Employee motivation levels will heavily determine your business’s growth levels. 

  1. Increase morale and trust 

group health insurance gives a sense of being taken care of which can increase morale and trust.

When morale and trust are low, it tanks productivity, motivation, and output. As a business owner or manager, it’s essential that you’re aware of what creates a healthy culture in your company. In doing so, morale stays high. While there are many factors that contribute to the morale, providing quality benefits adds another layer. The side effect is continued enthusiasm in investing their time and efforts into your business. Feeling stretched by the costs of Dr. visits or lack of life insurance can distract them from responsibilities at work. When you relieve that concern, it contributes to a trusting and healthy environment among your employees. It shows you care, that you care impacting relationships even between team members.  

Here at MLD agency, we work with a variety of Illinois small businesses. We help them find the right insurance plans to offer their employees that won’t break the budget. We’re here to help you do the same so that your business can thrive! 

Get a FREE, no-obligation quote today!

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